Marketing is closely related to project management. The concept of marketing has become very important in the framework of projects, and therefore it is not possible to reach the success of the project without making correct marketing methods, which requires the project manager to be good in marketing. Because the increasing competition and customer requirements need a greater contribution to create a product that suits customer needs and is better than competitors, as the correct marketing methods allow the project manager to think about the product in terms of customer expectations and satisfaction, and this article will present many marketing methods that can help in promoting a new project.
How do I market for a new project?
Project owners are looking forward to making an impact in the marketing field and achieving successes in it to return them with high profits, and this can be achieved by following several strategies that focus on the right marketing campaigns, and among the many methods that can be followed in order for marketing to be successful, as follows:
First: Announcing the project
And this is through meetings and presentations, where the desired value can be communicated to the target audience through it, and advertising can be defined as a marketing method that helps to make stakeholders believe that your project is what they are looking for, and the best way to advertise and promote your project is to use multimedia , Such as:
Use the company newsletter to tell people why the project is important, how to implement it, and what results can be achieved.
Send email.
Conferencing.
Second: referral marketing
Building a referral network is a great way to ensure that the project is shared, advertised, and promoted to the largest number of audiences, which means telling a group of people about the project presented to another category that may be family or friends, where existing customers can be asked to talk about the project with other targeted people who may be Interested in it If each team member finds at least one or two target people to communicate with about the value and benefits of the project, you will likely create a referral network, thus gaining more opportunities to expand the target audience.
Third: Presentation of project-specific content
Content marketing contributes to a significant change in the purchasing process, and aims to attract customers by designing and distributing content information to target groups.
Content may take many forms, including:
- the video.
- blog.
- web pages via the Internet.
- Electronic books.
- Use of traditional papers.
- radio.
The importance of content marketing lies in providing the consumer with the required information and data, which helps build credibility and brand confidence and increase sales.
Fourth: Social media marketing
Marketing through social media is one of the most powerful means used in marketing new projects, whether the company's products or services, and is used to reach targeted customers, communicate with them continuously, and respond to their comments and inquiries quickly and effectively. Examples of social networking sites used in this are:
- Facebook.
- Twitter.
- snap chat.
- Instagram.
Social networking sites help increase profits, increase customer demand, and many other advantages.
Fifth: internal marketing
Internal marketing is an important part of the marketing process, and its importance lies through the following points:
Attract customers' attention to the company's website.
Make it easy to reach the company.
Draw customers' attention to the company's website.
Maintaining effective communication.
Building interactive relationships with clients.
Contribute to customers' knowledge of the products and services provided by the company or organization.
Contribute to the knowledge of focus points, customer needs and interests.
Sixth: Email marketing
It is an effective method that helps to reach the largest number of potential customers who contribute to increasing sales, and it can be defined as a marketing method centered around sending promotional messages containing offers or news to people who have registered for your newsletter.
Seventh: Advertising publications and added value
It is one of the means of advertising that is characterized by low cost. It revolves around distributing flyers in designated areas or sending them via e-mail. They are prepared in a clear and concise way for the products that are offered and discounts are added to them to reach the target group of the advertisement. Posters are placed in commercial places, markets or Within the spaces designated for advertisements, care must also be taken to apply discounts on prices and variety in the forms of posters to attract customers.
As for the added value, it works to enhance the process of selling products by providing a set of additional benefits or material profits, such as; Offering free maintenance, free service, or a specific gift, or issuing cards to customers at every purchase so that points are added to the customer's account.