The importance of determining the target country for the site
Targeting visitors from specific countries is very important for any site to get visitors interested in what it offers, and this is achieved through your success in targeting your visitors and determining their exact location. In this article, we discuss the importance of determining the target country for the site and the most important ways to target visitors in specific countries using SEO and its various techniques.
There are many sites that offer a set of services that target a specific region or country, or provide content of interest to visitors in that country, and you need to target visitors from this region only, without entering into competition with sites targeting other countries to no avail, and in this article we will explain the importance of targeting And how to target visitors from specific countries through SEO techniques.
Most of the websites on the web are websites for companies or for selling some products, and therefore they need to target a specific region only and link its site to it. For example, a site that wants to sell its products inside Egypt must target Egypt only, as visitors to other countries will not benefit it.
Also, Google results differ from one country to another according to Google’s vision of how relevant this topic is to the geographical location of the user, for example when typing the word banks in the search engine from a user inside Egypt, Egyptian banks will appear to him in the search results, and when typing the same word in the search engine from A Saudi user will appear in the results for Saudi banks.
I think it has become clearer now for you, dear reader. The international targeting factor is very important to get visitors interested in the field of your site. If you want to direct your site to several countries, do not use any geolocation so as not to lose visitors to other countries. This is suitable for general and news websites that target many countries.
Methods of targeting visitors from specific countries through SEO techniques:
SEO is the science of marketing through search engines and making the site compatible with the algorithms of search engines and appearing in the first results of the search engine through words related to the field of the site.
Among the services provided by SEO specialists is targeting visitors from certain countries who are expected to be interested in the content of the site to increase the number of visitors to the site and achieve its goal, whether it is increasing sales or profit from ads or providing services, and we will show in this article the most important ways to target visitors from specific countries through SEO techniques.
1- Through the extension of the domain
The domain is a very influential factor in the search results, and when you choose a domain extension for a specific country, such as .eg, .se, or .ae, you are telling Google that you are targeting to appear to visitors to this country only, and therefore we find that governmental organizations of countries use these extensions, and thus you shorten your competition with Sites within this country only, which facilitates your visibility to visitors, rather than expanding the circle of competition with many sites.
2- Through webmaster tools
You can tell Google about the country you are targeting through your account on Google Web Master Tool, and to choose the target country, enter your Google Web Master Tool account and choose the site you want to target and from the side menu click on Search Visits, then International Targeting, and from the box provided, choose the country you want targeted.
3- Through Google Business
One of the factors that you can target visitors from specific countries is linking your geographical location to the target country through a Google business account or Google Places, so that your company’s location appears when searching on the map within the target country.
4- Through content related to events within this country
D. Targeting a specific country You have to provide content related to that country and use the prevailing dialect in that country, and you can know the most popular topics in the target country through Google Trend and specify the name of the target country, and the most important topics that concern people will appear to you.
5- By obtaining links from websites within this country
It is very important to obtain backlinks that refer to your site from sites within the target country, and their links end with the extension of that country, as this makes your site closely associated with this country.
These were the most prominent methods of targeting visitors from specific countries through SEO techniques in order to achieve the largest number of useful visitors for you and your site, and to narrow the circle of competition with international sites to no avail.
