Marketing definition
Marketing or what is called (in English: Marketing) is defined as a set of activities that companies carry out in order to promote the purchase or sale of a product or service, which results in directing the flow of goods and services from producers to consumers, and marketing includes advertising, selling and delivering products to consumers or Other companies, and some marketing operations may be conducted by companies specialized in marketing on behalf of the company.
elements of the marketing process
Product, price, place, promotion, the previous elements together form the elements of the marketing mix that companies need in order to market their products or services, and we will clarify and explain these four elements each separately:
the product
The product is defined as the element or group of elements that the business decides to offer to others, so that the product must cover absence in the market and meet consumer demands, and marketers must understand the product they are working to sell in general.
price
When setting the product price, companies must take into account the unit cost price, marketing costs, and distribution expenses. The company must also take into account the prices of competing products.
Place
The place is one of the most important elements of the marketing mix, and when determining the location, a set of key considerations must be taken into account, such as whether the company will sell the product through a physical storefront, over the Internet, or through two distribution channels.
promotion
It is defined as the marketing communications campaign, and promotion includes a different set of activities such as; Funded deals, sales promotions, public relations, and direct marketin.
The importance of the marketing process
The importance of marketing is as follows:
- The contribution of marketing to the growth and development of the economy, as promoting and facilitating the exchange of goods and services is the main function of marketing, which works to increase funds and thus the growth and development of the economy.
- Strengthening the relationship with customers, so that the marketing process contributes to individuals and groups obtaining what they need and want through the exchange of products and services with other parties.
- The contribution of marketing to make the company's strategy compatible with market requirements, as marketing is concerned with the process of promoting the sale of goods and services to consumers, i.e. retail, and therefore it is more specific to free market economies.
- The contribution of marketing to delivering the product to customers, as marketing is concerned with the process of promoting the sale of goods and services to consumers in various ways and forms.
- The contribution of marketing to increasing job opportunities, as there is a constant need for marketers in the labor market.
Steps in the marketing process for startups
Making the right decision regarding marketing for startups can be a relatively difficult process, and here we summarize this complex process in six simple steps:
Determine the value of the sale offer
Determining the value of the sale offer is one of the most important reasons why customers buy from you and not from competitors, and it is a major reason for making your business distinct from the work of others, and value has multiple forms such as money, time, convenience, and excellent service.
Primary site selection
The process of creating websites is a tiring process, but it does not require a lot of cost, and there are many sites specialized in creating inexpensive websites that can be used to create a professional website with a minimum budget.
Customer access
The influence map helps in formulating a strong marketing plan through social media, and this document is defined as a planning document that helps in the process of identifying and tracking the audience that will influence the work.
Use email
Email marketing is one of the methods used to acquire customers that is very effective and cost-conscious.
Use of social media
Social media is one of the great ways to grow a business, target customers, and expand your audience.
Choose the design carefully
Graphic design, branding and web design are essential things for any new business and should be chosen carefully as they influence consumers' decisions.