What are the types of marketing plans?

 

What is meant by a product launch plan?

marketing plan is the framework through which the advertising and marketing efforts of the team members or the organization are coordinated to serve the business, and the goals of marketing activity are set to define and schedule the necessary steps to achieve the basic organizational goals, where the role and responsibilities of employees in the marketing departments are defined, and it can be indicated Marketing plans are defined as an operational document that defines the advertising strategies that the organization or company will implement to generate a higher ability to attract customers to buy the products or services it provides. Marketing plans contain strategic information and market research that supports pricing decisions and has a direct impact on the way the company deals with the markets it seeks. In order to reach it, the type of marketing plan differs according to the type of products or services provided by the company, so that marketing plans, depending on the products offered by the company, contribute to giving it the opportunity to position itself in the market and build relationships and good reputation that are linked to customer opinions and their first look at what is offered, which contributes In supporting the company and pushing it towards the right path to success.

What are the types of content marketing plan?

content marketing plan differ based on the products offered by companies, each type of product has its own market and industry, and the marketing team determines the strategies that it will build based on that, and participates in offering opinions that are taken into account in addition to exchanging ideas that contribute to supporting the ability to make decisions The decision and use of the type appropriate to the goals of the organization, which is the main purpose of drawing up plans in general, in the following is a mention of the most prominent types of marketing plans known in the business world:

Long term marketing plans

Marketing plans that are developed to reach the organization's goals in the long term or for more than one year are known as the concept of long-term marketing plans. Business taking into account all future possibilities and risk factors that may be mispredicted in an accurate manner, and long-term plans and strategies are relied upon to prepare and implement tasks and activities that lead to achieving short-term goals.

Short term marketing plans

This type refers to plans that are drawn up for a period of not more than a year and aim to implement simple activities that play a role in supporting activities of greater importance to achieve the basic organizational goals, as they are annual or semi-annual plans aimed at serving marketing activities in the short term, and this cannot be determined This type of plan without the existence of long-term basic plans, as this type of plan has been developed to solve recurring natural problems, and the identification and preparation of this planning is one of the basic tasks of the middle roles of management, so that its development does not require high-level competence.

Direct marketing plans

Companies use this type of marketing plan if they want to market their products and services directly to the consumer, so that they can take advantage of e-mail, mobile phone messages and websites, in addition to promotional materials that are designed to interact directly with customers, such as publications and public advertisements. Direct marketing through television and radio advertisements.

Indirect marketing plans

This type of plan is negative or has less chance of success, as less focus is placed on the product or service provided, and more focus is placed on the company itself, and companies use indirect marketing plans by showing their name and brand when they make donations and campaigns Which supports charities, in addition to sponsoring community events that may reach many people without asking them to make purchases publicly.

Issue based social media marketing plan template

This type of plan is related to indirect marketing, which is based primarily on a social problem or event and links the company to it for the purposes of influencing and spreading the name or trademark further, by exploiting the current events that are widely circulated by the community by relying on and considering the general conscience of the members of the community. An important way to attract customers' attention.

Custom Marketing Plans

This type of marketing plan is the smartest, as the efforts are directed towards reaching a special category of targeted customers who can be considered to have been forgotten or the correct needs were not provided to them. Strategies are built to meet these needs and work to make them aware of the existence of products that they consider the basis of what It offers it to increase the value of the customer, which prompts him to make purchases with open arms.