Introduction
Political marketing is a branch of marketing science, which is the use of commercial marketing strategies and techniques in order to promote ideas, parties, or even political figures, and political marketing differs from commercial, in that it targets citizens within a certain age group to obtain their support in order to vote and win elections, Instead of targeting different groups according to their needs and desires related to products, it is worth noting that political marketing is the promotional part of political relations, and there are many methods used in political marketing, of which we will discuss the most important during this article.
What are the methods used in political marketing?
Political marketing campaigns try to target the largest possible segment of society, and the following are the most prominent marketing methods used to achieve this:
TV ads
Television advertisements are one of the most important methods of political marketing, and it is one of the traditional marketing channels. It is worth noting that there are two types of advertisements used in political marketing. The first is advertisements supporting the person who carried out the marketing campaign, as he spreads his ideas and beliefs as well as makes promises to the masses to motivate them to support him. While the other type, which is called negative marketing, is ads that attack competitors, showing their negative aspects.
direct mail
The elderly segment of society is a significant segment, as it constitutes a large part of society, and that is why politicians usually resort to using old and traditional promotional methods in order to reach them, because a large part of them may not be interested in watching TV and cannot use the Internet, One of the most prominent of these means is sending traditional mail, as publications are sent through it.
Social media platforms
These platforms are currently considered one of the most powerful methods of political marketing, as politicians are able to communicate with their supporters, and with the public directly, through several channels such as messages or live broadcasts and other channels, and one of the most prominent features of power is the response of politicians to the public and the response to Their questions directly, either through messages or through publications, in addition to interacting with the surrounding events quickly and expressing their opinions about them.
Online ads
They are also called programmed advertisements, because they are done automatically and appear to the audience while they are browsing various sites on the Internet. The importance of this type of advertisement lies in the fact that it can be directed to appear to specific groups and not others. As well as at certain times.
E-mail is classified under direct marketing methods or strategies, as politicians are able to reach a specific group of people who have a high probability of supporting them, as a message is sent to a specific group or to each individual via e-mail, and this method is one of the most efficient methods both at the level of Commercial marketing or political marketing.
Content marketing
Although it is not considered a common or well-known method in the field of politics, it was used during the US presidential elections in the year 2020, as the politician or candidate publishes content on the Internet that provides important information to the public that they can view each at their own time.
Podcasts
In recent years, what is known as podcasting has spread, and it has become an effective means in the field of political marketing, as politicians can record audio content and deliver it to the right individuals or segments, which are usually interested in supporting them, and when comparing podcasting to advertisements on the radio, it is considered Audio blogging is a digital option or a good digital alternative to radio ads.
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