Follow these suggestions, and watch your website rank higher in search engine results starting from publishing relevant content, updating it, adding metadata, strong links, etc.
Many seek to improve the ranking of their website on the net. The desire for publicity may be strong, and they are at a loss, as the instructions and recommendations in this field are many and sometimes contradictory. There are several ways to improve the ranking of your site, and they are safe if you follow them. You may notice an improvement in the ranking of your site.
5 ways to improve your website ranking
Post relevant content
Content quality is the number one factor in improving your search engine rankings, and there is no substitute for great content. Thus, the quality of the content created specifically for a specific target user increases the volume of browsing within the site, which improves the authority and relevance of your site.
Assign a keyword to each page. Think about how a visitor searches for a particular page (using phrases like “mechanical engineering lessons,” “best physics tutorials,” or “self-motivation”). Then, repeat this statement several times within the same page, once or twice in the introduction and conclusion, and 2 to 4 times in the content presentation.
Don't forget that using bold, italics, letterheads, and other stress marks does a good job of highlighting key phrases, but beware of overdoing it as it is counterproductive.
And never sacrifice good writing in order to create SEO-friendly content. The best and best-ranking pages are created for the user, not for the search engines.
Content updated regularly
You may have noticed that we focus fairly strongly on content. Search engines do that too. Updating content is generally seen as one of the best indicators of a site's relevance, so make sure to keep your site hot.
Metadata
When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page.
Title Metadata
The title metadata is responsible for the titles of the pages that are displayed at the top of the browser window. This is the most important meta statement on your page.
Description Metadata
A description metadata is a text description intended to give a glimpse of the content of your page on the level of search engines. Think of it as a window on your site that contains a short, attractive description of what's on the page, with the aim of encouraging visitors to enter.
Keyword Metadata
In the previous article we had talked about the basics of keyword research, and keyword metadata are the search terms that people use to find your page. For this it is desirable to include a variety of phrases. However, do not be greedy, if you overuse these phrases, the browser may completely ignore this data.
As a general rule try to limit it to about 6 to 8 phrases, each phrase consisting of one to 4 words.
Note: Google announced that it ignores keyword metadata, but adding them does not harm the site.
Have a site with worthy links that are easy to read
Focus on creating relevant links within the text. Instead of having to use “click here” links, try typing the destination name on the link. “Click here” links are worthless at the level of search engines, regardless of the attached URL, while a link titled “best physics learning software” is rich in keywords that will inevitably contribute to improving your site’s rankings at the level of private search engines As well as the ranking of the page linked to the site.
Use alt tags
Permanently describe your photos and videos using alt tags, or alt description text. The latter allow search engines to locate your page, which is crucial, especially for those who use text-only browsers.
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