Introduction
Mobile devices have become a place for millions of applications, as they have introduced huge numbers of applications available for download from the world's leading application stores, which reach nearly four million different applications for all fields; Which made competition between them very high, so there was a need to think of a way to stand out in the very huge application market by developing accurate and effective marketing strategies for the electronic application in a way that guarantees its reach to the target audience and thus increase the number of application users, and these strategies are how to reach the audience Target, persuade them to use the application, monitor their behavior within the application, and many other strategies that increase the number of customers.
How do I market an electronic application?
For the application to succeed and be used by a large number of people and shared among them, marketing strategies must be followed to attract users, and among these strategies:
First: the use of social media
The use of social media is very important and useful for marketing any electronic application, and this is achieved when using them in effective ways, so that work must be done to attract the audience through these platforms, in distinctive creative ways, for example, publishing regularly about the application and how to use it and its benefits is important to increase community awareness To use the application, competitions can also be held to increase interaction and spread the name of the application widely.
Second: marketing through influencers
This strategy is to cooperate with influencers of blogs, social media, or people who have a large number of followers to help advertise and promote the application and reach new users through them, and this method is one of the most widespread methods at the present time; Due to its effectiveness and speed, for example, followers can be given free gifts related to the electronic application, whether products, services, discounts, and other incentive methods, to increase the number of users and thus increase revenues, and achieve many marketing goals in creative ways.
Third: email marketing
In order to reach the desired benefit of marketing the electronic application via e-mail, all possible and popular methods used through it must be exploited. Such as sending a huge number of messages and including the electronic application in it, as many people use their e-mail and check its messages on a daily basis, so it is a fairly quick way to reach, so this can be used to advertise the electronic application by including and merging it with any message, whether it is newsletters, technical messages, or customer service And others, in addition to presenting details about the application and how to use it, to reach a larger audience.
Fourth: Improving the appearance of the application in the application stores
The principle of App Store Optimization (ASO) is based on increasing the number of times the app appears in app download stores such as the App Store and Google Play Store, which is very important because it ensures that the app is presented to people clearly and attractively, especially if the app interface includes screenshots and various videos; Which attracts them to download and use the application, and this method also helps the application to get a high rank in the application store and thus reach the largest number of people and the target audience.
Fifth: Designing a useful electronic application
Regardless of the effectiveness and quality of the marketing strategy used to promote the electronic application, it cannot be of importance and benefit if the application is not something necessary that people need and brings them an actual addition and benefit. Therefore, attention must be paid to designing it in a creative way, developing it and updating it continuously to cover the changing needs of users, and thus Reaching the general public, it is important to ascertain the extent of the target group's need for the application, and then pay attention to marketing it in the best ways and methods to obtain great results.
Sixth: Activate QR codes
The use of the QR code is one of the modern and non-traditional ways to advertise and promote the electronic application. The principle of this code lies in adding a link in the form of a specific code that is read by photographing it on the smartphone’s camera, so that it automatically moves to the electronic application page on the App Store and then downloads it to the mobile device. This code can be added and published on the application's website, brochures, mailings, paper publications, shop windows, and other places so that it reaches the largest number of people to download it on phones easily and quickly.
Seventh: Create an eye-catching application icon
The presence of a huge number of applications in the Google Play and App Store stores leads to a very high competition between applications in the same field, so it is very necessary to have a distinctive form for the application; As the first thing that attracts the user when searching for an application in a specific field is its external appearance, i.e. the icon that expresses it. An icon must be designed in a striking and attractive way. So that the application is unique, while making sure to choose suitable colors for it.