Introduction
Online stores and stores are among the very thriving and widespread projects at the present time, which provide a great opportunity to reach potential customers more than ever before, and marketing them will not be difficult if you know the marketing strategies and methods of actual stores, as they are no different from them; However, it specializes in several methods that increase the ability to control the marketing experience of people wishing to purchase and to follow marketing methods that combine the online store with the regular store to achieve a wide spread across all channels of commercial activity.
How do I market to my online store?
First: email marketing
It is one of the first ways that can be done when starting the online store project, and it consists of sending an e-mail to all potential customers in the database to announce to them about the store by sending messages with attractive and interesting content that include high-quality pictures of the products, with a focus on the messages being written in a concise manner for ease of use. Read it completely quickly, in addition to making sure that the e-mail is linked directly to the store for quick and easy access. It is also possible to take advantage of the e-mail to provide exclusive prices and offers to targeted customers or those who purchase continuously from the store, which will increase interested customers and thus reach them. For the largest number of people, the advantage of this strategy lies in its use by the most successful companies and online stores, which makes it more popular.
Second: Create a platform on social media
This method is an effective method, but it takes time and effort to build a good base of followers.
It is represented by using a group of the most popular social media used by millions of followers, such as:
- Facebook.
- Instagram.
- Twitter.
- Pinterest.
In order to spread through these platforms, you must continue to publish in them, whether by publishing attractive pictures of the products you offer, flyers to advertise them, or available offers and discounts, with a focus on including the product link in the online store for easy access and viewing all its details, and to increase interaction on the page and attract more customers to the store Contests can be created that require simple conditions to win big discounts or a free product, for example, and publish them on all sites to encourage people to participate in them and thus reach the largest number of customers, increase sales and achieve more profits.
Third: Send product samples to bloggers
One of the marketing methods that helps the online store reach the largest number of people is to cooperate with influential bloggers, journalists, businessmen and bloggers from a wide range of industries and outlets, and other suitable people who have a large fan base on their sites in social media, which means the possibility Sending a free sample of the products that the company sells through its website to a group of influencers who have a relationship with the product, as a small gift in return for advertising it on their platforms and encouraging people to buy, which increases traffic on the store.
Fourth: Using Google Ads
Using Google ads for search engine marketing is an effective and great way. It has a very large opportunity to advertise the site via the Internet, and it does not require much other than paying for advertising to increase the number of visits on the store and the possibility of appearing first in the search engine results pages, and obtaining the first place in the search results; It is the main goal of search engine optimization on Google, and it should be noted that continuing to appear Google ads will help to obtain high results in site visits and increase sales.
Fifth: the attractive design of the online store
The first thing the customer sees when visiting the online store is its design, the colors used in it, and the way it displays the products, and since first impressions are everything the customer relies on in choosing; The store must be designed in the best way to attract the customer’s eye to the site, and make them able to understand the brand and its products, and move around the store easily and smoothly, with the need to make the store available for mobile devices, as people’s reliance on their mobile phones is very large and takes half the movement Traffic on the site.
Sixth: SMS marketing
SMS marketing is one of the fastest and least expensive ways to reach customers and increase sales, and it is a very effective method for emails as 90% of texts are opened and read, and it takes a little time to prepare and quickly to reach customers, as it can be sent To advertise the online store and to announce new products available or publish discounts and offers available at the present time, to attract a new category of customers.