Introduction
E-Marketing, or what is also known as Online Marketing, is defined as using the Internet to market or publish information about the products offered by companies, whether they are goods or services, or even advertising campaigns to spread Branding, Where computers and smart phones are used as an intermediary in order to display ads within marketing campaigns, and e-marketing has spread with the spread and expansion of the use of the Internet, bringing with it many benefits, whether for employers or even consumers, and during this article we will discuss the most prominent advantages of e-marketing.
The most important features of e-marketing
The following are the most prominent advantages that business owners and companies achieve through the use of e-marketing:
Risk reduction
One of the most important features of e-marketing is that it does not involve much risk, especially at the level of spending, as online advertising campaigns are much cheaper than their counterparts on television, billboards or newspapers, in addition to that creating an online store to display products is significantly less expensive than Create a physical store on the ground.
automation and cost reduction
Automatic means that when the consumer interacts with the advertisement in order to order a purchase, the advertising company can direct the consumer to another party in order to carry out the sale process in a programmed and automatic manner, usually an agent or retailer, and through this process the company can reduce sales expenses, By reducing inventory and distribution expenses.
Rapid Response
Companies can follow their advertisements and respond to consumer requests and inquiries within moments, regardless of their location, and this feature is one of the most important factors that made the e-marketing sector grow exponentially.
Ease of data collection and evaluation
Tracking the output of traditional marketing campaigns is troublesome as it requires a lot of time and effort. As well as spending in order to collect, analyze and then evaluate data, while e-marketing channels provide programs that track campaigns directly and store and organize data related to them, and apply analysis tools and present them to the concerned people.