What is meant by marketing?
The concept of marketing Maketing refers to the activities carried out by companies to promote the purchase or sale of a service or product, and marketing includes advertising, selling and delivering products to customers or to other companies, and companies specialized in the field of marketing may be assigned to carry out large advertising campaigns for products belonging to another company in exchange for A specific amount agreed upon between them under a contract, so professional people and specialists in the field of marketing seek to attract the attention of customers by setting up campaigns or advertisements that contain attention-grabbing details, or even using rare and attractive packaging for the product offered in a distinctive way, for example, and advertisements may include Sometimes endorsements from celebrities and attractive phrases or slogans, and based on the above, the establishment of a special department or companies for marketing is very important. The more effective the marketing strategy is in the right way, the sales will increase, and thus increase the opportunity to earn more profits and achieve success and continuity in the labor market. In addition to the possibility of growth, the company becomes a source of danger to competitors who provide the same services or sell the same products in the same environment or place.
The birth and development of marketing
The concept of marketing is rather old. In some ancient civilizations, merchants used to work in it, but indirectly. For example, if you watch a movie of the ancient Greek civilization, you can see merchants and sellers promoting their products by appealing in a convincing manner or showing the advantages of their products to people who pass through the market. This is also considered marketing, but in an old traditional way, and that means that it existed in some way in ancient times, but the concept of marketing that we see now is directly related to the developments and events that took place in the industrial revolution in the eighteenth and nineteenth centuries, because of the knowledge of technology and the increase in innovation Scientific studies, the increase in population numbers, and the occurrence of a noticeable social change around the world, there was a need to distinguish and highlight the services and products that you provide from other competitors.
What are the elements of marketing?
Marketing is one of the most important activities carried out by organizations due to the urgent need to distribute and sell products. Without developing awareness among customers of their need for products that are created and produced, there will be no sale and consumption of them. Accordingly, the term four elements of marketing was created, which represent the basic pillars of marketing. successful, and the concept of these elements can be explained through the following:
the product
The product is the first basic element of the marketing process, on the basis of which the target group of marketing is determined, and the success of any product is usually measured by determining the need for it and people’s desire for it, in addition to its demand in the marketing stage.
the price
Customers must feel the value of the product they receive for the amount offered, as the market and cost of production must be studied in addition to the price of the product itself with competitors, but at the same time it is not possible to set a very low price that is not compatible with production and operating costs to win customers only.
the place
Any product needs a place to be displayed and sold to customers and evaluated by them directly. Choosing the right place and the appropriate strategic location is one of the important basics of marketing, which directly affects the volume of sales and profits.
promotion
Those in charge of the marketing process, after determining the product, its price, and its place of display, must develop an innovative promotion strategy, and with the advent of modern technology, finding and applying the idea has become more difficult to increase competitors and ease procedures, so all forms of promotion must be exploited or more than one form combined together to achieve sales and reputation better.
What are the types of marketing?
Marketing has evolved over the years, as it first appeared in the traditional form via television, radio, and newspapers, and then became more used, which led to the emergence of the need to develop it with the presence of the Internet and the advancement of technology and science, and in what follows the most important types of marketing recognized:
traditional marketing
Traditional marketing means that the brand is promoted through offline channels and means, and it is the first type that emerged from marketing, since access to information was not easy and was not available to everyone, so most companies adopted marketing using external means such as print and television ads, and so on.
Digital marketing
Digital marketing is the opposite of traditional marketing, as the basis of this type of marketing is based on the use of technology and benefiting from the presence of the Internet, to include a larger group of audiences for easy access to information and the speed of its spread, such as the use of social media, e-mail, websites, and others.
External marketing
This type of marketing is concerned with reaching people based on their purchasing lists or based on their desires, which are determined through their visits to websites or accounts on social networking sites, such as using unsolicited calls or emails, with the aim of increasing awareness among customers of their products and services.
Content marketing
Content marketing is one of the emanating forms of digital marketing. Through the use of the Internet, content is placed in various forms to reach the target group. This type is usually used to deal directly with customers and answer their common questions.
Marketing hype
This type of marketing relies on taking advantage of refreshing creative content, interactive events and influencers in the community to promote their products by including some of these things as part of the message to be directed to customers and creating word-of-mouth marketing or videos to support the brand.
Acquisition Marketing
This type of marketing is intended to convert potential customers into real customers who buy products from the company, and this type differs from others in that it extends to the sales and customer service team as well. Satisfied customers can benefit from them in the promotion process by evaluating services and products and leaving advice in every way. place about the company.
Affiliate or affiliate marketing
This type of marketing enables companies to cooperate with other companies or influencers in society to market their products in exchange for a specific commission, or by placing a commission on each sale made through this marketing, and this type of marketing can be considered effective if the company has assets Basically marketing.
What are the basic characteristics of marketing?
There must be several characteristics in marketing to ensure its success as the main reason for achieving corporate sales and increasing the opportunity for profit, and in the following a summary of the most important of these characteristics:
Focusing on customers: The idea of a business is centered around customers and the ability to persuade them to make a purchase.
Searching for customer satisfaction: When dealing with companies, customers naturally expect to fulfill their desires and feel satisfied.
Directing activities towards achieving goals: When starting a business, goals are set at levels, so the marketing team makes efforts to achieve the company's basic goals such as earning profit in addition to meeting human needs.
Considering marketing as an art and a science at the same time: marketing refers to a skill required in carrying out activities, and science refers to the knowledge that representatives of the marketing department must possess.
Creating an appropriate marketing environment: The marketing environment is usually affected by the economic, political, and technological conditions of countries.
What is the importance of marketing?
We can benefit from marketing based on the great importance it represents in the business of companies and institutions, and in the following we mention the most important points that represent this importance:
Helping to increase the movement and exchange of goods, as marketing affects merchants and consumers alike.
Contribute to raising and maintaining the standard of living for individuals in society. Through marketing, the requests and needs of individuals are met, in addition to improving the economy of countries by raising the sales ceiling.
Increasing employment opportunities in society, by increasing sales of countries, improving their economy, and increasing competition between companies, opportunities will be available to employ larger numbers of the workforce.
Assistance in making strict decisions at work, as marketing is based on studying the work environment in general, which helps to form a good background on the nature of things and how to deal with them.
Producing new creative ideas, considering marketing as a tool that contributes to reaching ideas by observing the performance of competitors and conducting appropriate market research.