introduction:
The use of social networking sites has increased greatly during the recent period, for several reasons, the most important of which was the global epidemiological situation of the Corona pandemic and the consequent curfews and restrictions on movement, which contributed to everyone’s tendency towards social networking sites to communicate with others, and this also affected sectors So all sectors stopped working due to the teachings of governments, and certainly many business owners benefited from this pandemic and thought of turning the ordeal into a grant, so they doubled their marketing through social media because people stayed for much longer periods than they were before the pandemic, and certainly a great result was achieved. To a greater extent, institutions were promoted, and the effects of this effort on sales began to appear after the ban measures were eased, until after that it became indispensable to do without marketing on social media.
What is social media marketing?
The term social media marketing is a form of online marketing that involves creating and sharing content on social media sites in order to achieve marketing goals or to promote a brand. Social media marketing includes many activities such as creating and publishing content in the form of texts. Or photos, videos, or any other content that stimulates public participation, in addition to paid advertisements on social media platforms.
And while social media was in its infancy aimed at connecting family, friends, and old acquaintances and providing a way to communicate between members of the world, this role and importance has evolved greatly over the past decade, and this huge growth and continuous updates of social platforms has led to the emergence of a very attractive opportunity for marketers; Opportunities have made it possible to reach consumers and interact with them in a way that was not possible before, and it has become very difficult to continue the march of any establishment without being present and putting forward marketing plans on social media.
What are the main pillars of social media marketing?
As mentioned in the previous paragraph and the importance of marketing through social networking sites, the main pillars on which marketing is based on social networking sites will be clarified as follows:
The strategy
If you want your marketing campaign on social media to be effective, there must be a good strategy with a measurable goal. For example, you can develop a strategy through which you define a path that leads you to achieve certain sales goals. And then by defining the social media platform on which marketing will take place, you cannot publish on your site through the chosen social media platform just to prove your presence and without a goal.
Planning and publishing
It is the next step to develop your strategy, in which more accurate matters are planned and lines are drawn on which work is conducted, such as planning the number of publication times for your content and how to publish in a way that allows you to deliver your services, products and brand to potential customers who have been identified with your strategy, and then you must You must create content that is consistent with the plan that you set up, whether the content is blog posts, photos, videos, or links, and it is very important that the content that you create attracts your potential customers.
Listen and share
People will talk about your company or your services after getting to know them by viewing the content that you published on social media platforms that targeted specific audiences based on your plan and strategy as they are expected to become potential customers, and therefore it would be good to listen to and participate in people’s conversations. You can also create conversations about your brand at this stage, and at the same time you must respond to comments on your posts on social media or messages addressed to you directly, and you can even go further and start searching for posts that talk about the brand and monitor and share people In the conversation, as this helps to know people's opinion of the brand and the company's services, interact with positive responses and try to solve problems in negative responses.
analytics
It is one of the most important pillars that help you know the extent of your success in the marketing campaign, based on measurable material results, when compared to the goals that were set by the strategy and the actual reality to know the gaps and weaknesses, and the analyzes can be completed on several levels and not after the end of the marketing campaign only to adjust the course of Marketing campaign or modifying some goals, plans and strategy.
Advertising
Ads on social networking sites are among the most important tools that marketers use as they are a very long-term investment with attractive returns as well, as they increase and spread awareness of the organization’s brand, and deliver the content that is published to the largest possible number of your target audience.
